On the afternoon of October 15,
The Press Conference of
"Digital Intelligence Empowers, Five Continents Join Hands
— the 2026 33rd China International Advertising Festival"
was held at the Exhibition and Trading Center of
Zhongguancun National Independent Innovation Demonstration Zone
Anna Wu (吴亚男), Assistant President of INLY Communication Co.Ltd (星空, hereinafter "INLY"), attended the exchange salon and discussed with the guests present topics including Haidian District's industrial resources and business environment, development trends in the advertising industry, and enterprise operating practice.
Q1：
From the perspective of enterprise development, what development opportunities can Haidian's industrial resources and business environment bring to advertising and marketing companies? And what expectations do such companies have?
Wu：
As market demand and technology applications continue to evolve, advertising companies are constantly exploring the integration of marketing services with new technologies and new business formats. Haidian District has abundant scientific and technological innovation resources and a diversified industrial ecosystem, providing a sound foundation for advertising companies to carry out technology applications and cross-sector cooperation. Further strengthening the alignment of regional industrial resources and promoting exchange and collaboration among technology companies, advertising companies and brand clients will help bring technological innovation together with actual business needs.
Q2：
Artificial intelligence is driving the transformation and upgrading of the advertising industry. Drawing on industry changes and enterprise practice, how should advertising companies seize the opportunities brought by technological change?
Wu：
AI is gradually extending from single-point tool applications to links such as content creation, information processing and business collaboration. For advertising companies, the key lies in combining technological capabilities with marketing experience and client needs, so as to improve service efficiency and business capabilities. At the same time, emerging content formats such as short dramas are also expanding the application space of content marketing, providing new directions for exploration in brand communication and business services. The integration of technology and content is bringing more development possibilities worth noting to the advertising industry.
This exchange also discussed the value of regional industry collaboration from an enterprise perspective. As the ties between technological innovation and commercial application grow ever closer, advertising companies have their own professional strengths in connecting technology, content and market demand. Strengthening communication and cooperation among industries will help facilitate the effective connection between innovation resources and business scenarios.
Going forward, grounded in its own business practice, INLY will continue to follow technological change and business-format development in the advertising industry, and actively explore integrated applications of marketing services with new technologies and new content formats.
