Recently, INLY Communication Co.Ltd (星空, hereinafter "INLY") officially launched its new intelligent work platform — "Magnetic AI" (磁力AI). Built on INLY's deep marketing business experience, Magnetic AI is a platform product that deeply integrates AI capabilities, business knowledge, office collaboration, information processing and task execution. Its launch also marks a further step by INLY's AI strategy into the deeper reaches of the entire business chain.
Understanding the Business: Bringing AI into the Marketing Context
The starting point of marketing work has always been the understanding of the business.
Magnetic AI takes the marketing business scenarios that INLY has accumulated over time as key landing points for AI application, enabling AI to work around marketing elements such as briefs, brands, products, audiences, KOLs and content.
From brief deconstruction and selling-point extraction, to target-audience analysis and KOL profiling, and further to content strategy and the generation of campaign approaches, AI is no longer merely producing text in response to instructions; it is taking part in the process of marketing judgment.
At the same time, Magnetic AI supports video analysis. It can break down video content along dimensions including content hooks, structural design, selling-point placement and conversion logic, further turning a specific piece of content into methodological information that is understandable, analyzable and reusable.
The combination of AI capabilities and marketing know-how makes "understanding the business" a key capability that sets Magnetic AI apart from general-purpose tools.
Understanding Information: Turning Materials into Deployable Productivity
In real business work, a great deal of time is spent on "finding materials, reading materials and organizing materials."
Magnetic AI can process various types of materials including Word, PDF, Excel, images and web pages, and can also connect to internal enterprise collaboration scenarios to read the documents, meetings, messages, calendars and tasks in Feishu (飞书).
Faced with a batch of project materials, it can complete information extraction, summarization and comparison, and data analysis, and further draw conclusions; faced with the latest industry information, it can conduct competitor, brand and trend analyses through online research.
This means that materials are no longer merely information to be "stored"; they can become inputs that enable AI to further understand the business, assist judgment and complete work.
Able to Act: Moving AI from "Answering" to "Executing"
Going a step further, Magnetic AI is breaking through the boundary of "conversation only."
Through its browser operation capability, Magnetic AI can perform online work such as information retrieval, content entry and back-end processing within logged-in web pages; through its project advancement capability, it can break requirements down into tasks, identify risks, and clarify owners and next actions; combined with Feishu collaboration, it can also help generate weekly reports, meeting minutes and to-do lists, and drive updates to the relevant content.
As AI becomes able to call tools, operate systems and drive tasks, the relationship between humans and AI also moves from "asking a question — getting an answer" further toward "setting a goal — completing it together."
Able to Deliver: Turning AI Capability into Real Outcomes
For marketing services, the ultimate value created by AI is not a piece of generated content, but a deliverable that can enter the workflow.
Magnetic AI covers content production ranging from slogans, marketing copy, KOL scripts and invitation scripts to images and marketing creative, while also being able to check selling points, brand exposure, platform compliance and potential risks against the brief.
In the project delivery stage, it can further organize complex materials into weekly reports, meeting minutes, analysis reports, Onepage documents, PPT decks and data dashboards; and for specific business needs, it can also build web tools, interactive prototypes and lightweight applications.
In this way, Magnetic AI forms a more complete chain:
Understanding requirements → acquiring information → analyzing and judging → executing tasks → generating content → delivering results.
Able to Collaborate: A Super Hub Connecting People, Processes and AI
If "able to act" addresses how AI completes specific tasks, then "able to collaborate" addresses how AI enters the entire project process.
Across the full project lifecycle, Magnetic AI can, around the actual needs of the execution stage, intelligently sort out various information and tasks, break down project milestones, identify potential risks in advance, clarify the owner of each stage, and form next-step action plans.
This means AI is no longer merely a tool that passively responds to instructions; it begins to become a collaboration node connecting people, information, tools and business processes: at one end it takes on human goals and judgment, and at the other it calls on AI capabilities and business tools, reorganizing scattered tasks.
At the same time, the boundaries of Magnetic AI's capabilities are not static either.
As INLY's business scenarios continue to expand and client needs keep iterating, Magnetic AI will continue to integrate toolkits and components across more dimensions, allowing its existing capabilities to be continuously combined and extended, and to keep growing through real business use.
From individual tasks to project collaboration, and from a single call to continuous iteration, what Magnetic AI is exploring is not a fixed feature set, but a system of AI work capabilities that can grow alongside the business.
The launch of Magnetic AI is not the starting point of INLY's AI capability building; rather, it is a further convergence of the company's ongoing exploration.
In recent years, INLY has continuously applied AI across multiple business scenarios, including AIGC creative, user research, marketing strategy, KOL analysis, content production, content review, intelligent campaign delivery and AI short dramas, and has continuously pushed AI from single-point applications into real business processes.
This launch of Magnetic AI further connects those capabilities scattered across different scenarios: bringing enterprise knowledge, business experience, external information, AI capabilities and concrete execution actions into one unified working logic.
Its longer-term value also lies not merely in helping one person finish one task, but in enabling strong experience to be accumulated, mature methods to be reused, and proven processes to be replicated.
For INLY, this means AI is gradually turning from a question of "what tools to use" into a question of "how to reorganize work."
Going forward, Magnetic AI will continue to iterate the boundaries of its capabilities around real marketing business, so that AI can not only answer questions, but also understand the business, collaborate at work, execute tasks and deliver results.
When AI truly begins to take part in work, the boundary of a product is no longer a chat window, but a continuously growing set of work capabilities.
